Social Media Ain’t for Weak Brands

by Philipp Lomboy

You must read this recent post from Al Reis called “Social Media Not The Answer For Weak Brands”. Aside from his pithy observation that “word of mouth” has become “word of finger”, he really hits the nail on the head regarding the proper way to approach social media.  Most companies have essentially bought the flashiest, fastest sports cars on the lot, hoping it will get them to where they want to go (wherever THAT is) in the best way (whatever THAT is).  Companies have to see social media for what it is – a tool.  If you start with a solid strategy, you’ll know exactly IF that tool fits and WHERE it fits.

What do you think?

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