How To Instantly Become A Guru Using Video
01. Feb, 2010 
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by Philipp Lomboy
Online video is one of the fastest growing marketing mediums available. In the US, video viewers racked up nearly 28 billion video views in October 2009 alone. As more and more of our customers and prospects are getting online, eMarketer projects that in 2010 more than 85% of Internet users will use video as a top content delivery method.
Here are the top 3 types of video content you can produce get your share of viewers to establish yourself as a guru in your niche.
1. Teach Something
As a guru and expert, you have access to volumes of specialized knowledge. But that doesn’t mean too much unless people know that you’ve got it. And while you can tell them that you know all these things, people don’t learn by hearing. They learn through experience. By teaching your customers something of value to them, you not only demonstrate your expertise, you also immediately put yourself in a position of authority in that particular area.
Example: How to Prepare Your Soil for Growing Award Winning Tomatoes
2. Give Social Proof
There’s a saying in marketing that goes, “You can’t promote yourself.” While you can try telling other people how amazing you or your services are, it’s not nearly as effective as when other people share their story of how great you are. Whether you get this from your customers via short testimonials or in-depth case studies, be sure to extract the story and emotion by answering the following questions:
- What was their challenge before you got involved and how was it negatively impacting them?
- What was their experience working with you, your product, and/or your staff?
- What was the end result and how did it positively impact them?
Example: John Smith Uses My Book To Win Tomato Growing Contest
3. Guru By Association
Find widely recognized authorities in your industry and record interviews with them. By doing so, you can immediately inject yourself as a player in your niche and set yourself apart from your competition. In addition, if the people you are interviewing let their “fans” know about the interview, you get instant exposure and credibility with a previously untapped audience.
Another way you can get credibility is to by attending big industry events such as seminars and tradeshows and providing video updates of your thoughts and experiences during the event.
Example: My Interview with Top Tomato Grower Jane Smith At The Annual National Convention
By using these types of video content you’ll increase your value in your niche, differentiate yourself from your competition, and rise up as an authority in the market.
For additional information and techniques to leverage video marketing, you can download my Hypnotic Video Marketing Secrets eBook.
